AlcoholFX – Classroom by Sean McClintock

We applied an informative, enthusiastic, tutorial-style approach, which highlights the use of the app from initial exploration through lesson development through classroom application. The final product is a resource that CBOs can use to help SAMHSA educate audiences and increase the use of the AlcoholFX app.

Alcohol’s Effects on the Brain (AlcoholFX) is a free, science-based app for tablets that teaches students ages 10–12 how alcohol can harm their brains if they drink. The video concept ‘Classroom’ highlights AlcoholFX as a research-based tool that is easily integrated into existing curriculums. Beyond required curricula, educators also grapple with outside influences and how to best address them in the classroom setting. This video highlights the teacher’s important role in educating youth about the consequences of underage drinking and introduces AlcoholFX as a meaningful, applicable resource to spark positive, healthy conversations.

Client: The Substance Abuse and Mental Health Services Administration (SAMHSA)
Agency: ICF International 
Directed by: Melanie Dorn & Sean McClintock
Creative Director: Melanie Dorn
Illustration & Design: Sean McClintock
2D Animation: Jules Guerin
, Sam Bass
3D Modeling: Sean McClintock
3D Animation: Eli Enigenburg
Copywriter: Alisa Weinstein
Sound Design: Bradley Tehaan



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